Nevermind, I really only use one data variable at the moment, so I simply hard coded a get for data[html].content. I imagine I could have used some combo of aldos string plugins to get the string just after data: and plugged that in.
Yes, I know. But first I queried plugin.html for data:name. I was looking for the shortest method to go from
data:name to data(name).content. But my case is to simple to truly need a complete algorithm. I just matched on the full name instead of try to parse it.