Improving the SEO of html page

  • I've included the following metatags to help improve the seo:
    <meta name="description" content="">
    <meta name="keywords" content="">
    <meta name="author" content="">
    <meta name="robots" content="index, follow">
    <meta name="revisit-after" content="7 days">
    <meta name="generator" content="">
    the data is not included yet.
    If there are other ways to improve the seo, please send your tips.
    For example if there's text content that can be included in the page via collapsible layers. Such content could then be modified to lure the crawlers from search engines. i mean this is on the level of the html page only.

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